Consumer optimization tool

Reduce the impact of meat-heavy meals without blowing up taste, budget, or routine.

Ecotools stays practical and consumer-facing. Start with Vegan Switch: a fast weekly plan builder that shows estimates, assumptions, and a realistic gradient instead of pushing an all-or-nothing reset.

What you get

One practical weekly output.

The default root stays minimal, but the live value is specific and usable: build a week plan, see the assumptions, then export something you can actually test.

7-day taste-test plan

Start with familiar meals and a calmer weekly format instead of a binary lifestyle reset.

Budget + protein + footprint gradient

See the tradeoffs openly, with meat-reduction steps that stay practical for omnivores and flexitarians.

Exportable plan

Turn the current inputs into a printable weekly plan and shopping list without adding accounts or third-party widgets.

Trust + transparency

Visible estimates, minimal tracking, practical outputs.

Estimates + assumptions shown No cookies; first-party only

The live lane stays explicit about what is estimated, what can be overridden, and what still requires your own judgment before you treat the plan as a real weekly decision.

Other tools

The broader toolbox is still staged.

There are more Ecotools lanes behind the current MVP boundary, but the default root only sells the live vegan-switch experience. Use ?toolbox=1 to reveal the toolbox preview when you need it.